SUMMARY PRIVACY POLICY
OUTPERFORM SOLUTIONS B.V.


PERSONAL DATA COLLECTED FOR THE FOLLOWING PURPOSES AND USING THE FOLLOWING SERVICES:

ADVERTISING

Bing Ads & Google AdWords

Personal Data: Cookies and Usage Data


ANALYTICS

Google Analytics, Google AdWords conversion tracking, HubSpot Analytics, Facebook Ads conversion tracking, Google Tag Manager, Display Advertising extension for Google Analytics and LinkedIn conversion tracking

Personal Data: Cookies and Usage Data


CONTACTING THE USER

Contact form

Personal Data: company name, email address, first name, last name and phone number


HEAT MAPPING AND SESSION RECORDING

Hotjar Heat Maps & Recordings

Personal Data: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service


INTERACTION WITH EXTERNAL SOCIAL NETWORKS AND PLATFORMS

LinkedIn button and social widgets, Google+ +1 button and social widgets, Facebook Like button and social widgets and Twitter Tweet button and social widgets

Personal Data: Cookies and Usage Data


MANAGING CONTACTS AND SENDING MESSAGES

MailChimp

Personal Data: email address and Usage Data


REMARKETING AND BEHAVIORAL TARGETING

Remarketing through Google Analytics for Display Advertising, Facebook Remarketing and LinkedIn Website Retargeting

Personal Data: Cookies and Usage Data


USER DATABASE MANAGEMENT

HubSpot CRM

Personal Data: email address, phone number and various types of Data as specified in the privacy policy of the service

InboundNow

Personal Data: various types of Data as specified in the privacy policy of the service

 


FULL PRIVACY POLICY
OUTPERFORM SOLUTIONS B.V.


Outperform Solutions B.V. is committed to respecting Your privacy and to complying with applicable data protection and privacy laws and regulations. In this Privacy Policy, we explain what types of personal data we may come to process and for what purposes. We also explain the choices you have in relation to our processing of Your Personal Data and how you can learn more about our processing and exercise Your rights.

DATA CONTROLLER

Outperform Solutions B.V. maintains Outperform customer register for its own business purposes. Other Outperform affiliates may process Personal data on Outperforms Solutions B.V. behalf, for the purposes specified in this Privacy Policy.

OUTPERFORM SOLUTIONS B.V. ACTS AS THE DATA CONTROLLER FOR PERSONAL DATA COVERED BY THIS PRIVACY POLICY:

Outperform Solutions B.V.
Address: Phoenixstraat 60b, 2611 AM Delft
Email: privacy1@outperformplanning.com
Website: www.outperformplanning.com

CONTACT

The contact in matters relating to this Privacy Policy at Outperform Solutions B.V. is privacy1@outperformplanning.com


WHAT PERSONAL DATA WE COLLECT AND WHY WE COLLECT IT:

CONTACT FORM AT THE WEBSITE OUTPERFORMPLANNING.COM

The personal data collected:
first name; last name; company; email; phone number; the data you have included in the message which you have posted.

Purpose of processing:
Your personal data is collected, used, stored and otherwise processed for the purposes of contacting the customers or prospective customers of Outperform Solutions B.V. as well as managing, maintaining, developing and analyzing the relationship between Outperform Solutions B.V. and its customers and prospective customers.

The information and personal data may be used for direct marketing including electronic direct marketing. The information and personal data may also be used for investigation and follow up in cases of suspected misuse as well as for planning and development of the business activities and services of Outperform Solutions B.V. and for measuring the number of customers and conducting customer surveys. Personal data may also be processed by subsidiaries of Outperform Solutions B.V.

Outperform Solutions B.V. will use personal data collected to target communication to different groups of customers or prospective customers of Outperform Solutions B.V. based on different characteristics, such as geographic location or industry. Personal data will not otherwise be used for profiling or automated decision-making.

Legal basis:
Your personal data is processed based on legitimate interest. Outperform Solutions B.V. has the legitimate need to process the data for the communication purposes specified above. Since you have indicated your willingness to receive such communication by entering your data into the form, we believe that there is a fair balance between your and Outperform Solutions B.V.’s interests.

Sources of data:
The data is provided by you when using the electronic forms available at Outperform Solutions B.V. website. (www.outperformplanning.com)

Outperform Solutions B.V. may combine the data you have provided with other data which is available to Outperform Solutions B.V. either based on the business relationship with your company or from public sources.

Retention policy:
Your personal data will be processed as long as it is necessary for the purpose specified above and as long as there is a legitimate need for Outperform Solutions B.V. to keep the data. You may ask us to remove your data anytime.


LEGAL BASIS FOR PROCESSING

Unless otherwise stated in certain sections of this policy, the Owner processes Personal Data relating to Users based on the legitimate interests pursued by the Owner.

The Owner has a legitimate interest to use the Personal Data for the purpose of providing the services, for contacting the Users and for direct marketing purposes, as well as other purposes explained in this policy.


COOKIES

Outperform Solutions B.V. uses cookies to process information including standard internet log information and details of the visitor’s behavioral patterns upon visiting our site. This is done to provide you with a better experience, and to facilitate the use of certain functions. Cookies are small data files transferred onto computers or devices by sites for record-keeping purposes and to enhance functionality on our site. Outperform Solutions B.V. stores this information in a pseudonymized user profile. Outperform Solutions B.V. does not process this information to identify individual users or to match it with further data on an individual user.

Cookies are stored on your individual device and you have full control over their use. You may deactivate or restrict the transmission of cookies by changing the settings of your web browser. Cookies that are already stored may be deleted at any time. Should you visit Outperform Solutions B.V.s website with cookies deactivated, you may possibly not be able to use all of the functions on our site to the full extent.


EMBEDDED CONTENT

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


ANALYTICS

The services contained in this section enable Outperform Solutions B.V.  to monitor and analyze web traffic and can be used to keep track of User behavior.

GOOGLE ANALYTICS (GOOGLE INC.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of relexsolutions.com, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

GOOGLE ADWORDS CONVERSION TRACKING (GOOGLE INC.)

Google AdWords conversion tracking is an analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed on relexsolutions.com.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy.

HUBSPOT ANALYTICS (HUBSPOT, INC.)

HubSpot Analytics is an analytics service provided by HubSpot, Inc.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy – Opt Out .

GOOGLE TAG MANAGER (GOOGLE INC.)

Google Tag Manager is an analytics service provided by Google Inc.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy

DISPLAY ADVERTISING EXTENSION FOR GOOGLE ANALYTICS (GOOGLE INC.)

Google Analytics on relexsolutions.com might use Google’s Interest-based advertising, 3rd-party audience data and information from the DoubleClick Cookie to extend analytics with demographics, interests and ads interaction data.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

LINKEDIN CONVERSION TRACKING (LINKEDIN CORPORATION)

LinkedIn conversion tracking is an analytics service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on relexsolutions.com.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy.

HEAT MAPPING AND SESSION RECORDING

Heat mapping services are used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
Some of these services may record sessions and make them available for later visual playback.

HOTJAR HEAT MAPS & RECORDINGS (HOTJAR LTD.)

Hotjar is a session recording and heat mapping service provided by Hotjar Ltd.
Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User’s data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

Personal Data collected: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service.

Place of processing: Malta – Privacy Policy – Opt Out.


INTERACTION WITH EXTERNAL SOCIAL NETWORKS AND PLATFORMS

This type of service allows interaction with social networks or other external platforms directly from the pages of outperformplanning.com.
The interaction and information obtained through outperformplanning.com are always subject to the User’s privacy settings for each social network.
This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.

LINKEDIN BUTTON AND SOCIAL WIDGETS (LINKEDIN CORPORATION)

The LinkedIn button and social widgets are services allowing interaction with the LinkedIn social network provided by LinkedIn Corporation.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy.

GOOGLE+ +1 BUTTON AND SOCIAL WIDGETS (GOOGLE INC.)

The Google+ +1 button and social widgets are services allowing interaction with the Google+ social network provided by Google Inc.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy.

FACEBOOK LIKE BUTTON AND SOCIAL WIDGETS (FACEBOOK, INC.)

The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy.

TWITTER TWEET BUTTON AND SOCIAL WIDGETS (TWITTER, INC.)

The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy.

MANAGING CONTACTS AND SENDING MESSAGES

This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

MAILCHIMP EMAIL

MailChimp is an email address management and message sending service provided by MailChimp.

Personal Data collected: email address and Usage Data.


THE PURPOSES AND LEGAL BASIS FOR THE PROCESSING

Why Your Personal Data is processed?

Your Personal Data is collected, used, stored and otherwise processed for the purposes of:

  • managing, maintaining, developing and analyzing the relationship between Outperform Solutions B.V. and its customers;
  • planning and development of the business activities and services of Outperform Solutions B.V. and for measuring the number of customers and prospective customers and conducting customer surveys;
  • for communication and direct marketing purposes, including electronic marketing.

You will have the possibility to opt out from electronic marketing – please use the opt-out functionality in the emails that You have received from us or contact the contact person nominated in this Privacy Policy.

Outperform Solutions B.V. will use Personal Data collected to target communication to different groups of customers or prospective customers of Outperform Solutions B.V. based on different characteristics, such as geographic location or industry. Personal Data will not otherwise be used for profiling or automated decision-making.

What is the legal ground for processing the data?

Outperform Solutions B.V. has a legitimate interest to process Your Personal data for the purpose of (i) administering the customer relationship and communicating with such customer whose contact person You are, (ii) marketing Outperform Solutions B.V. products and services to existing and potential customers and their contact persons and (iii) the other activities that are described above. For existing customers, Outperform Solutions B.V. has the contractual obligation to communicate with the customer’s contact person. Outperform Solutions B.V. also has the legitimate need to market its products and services which is balanced by the possibility to opt out from electronic marketing.

Why are You required to provide the data?

Providing the Personal Data is not a requirement necessary to fulfill contractual and statutory obligations. You are not required to provide Personal Data to Outperform Solutions B.V. In case You are a contact person of an existing Outperform Solutions B.V. customer and choose not to provide all the Personal Data requested by Outperform Solutions B.V., Outperform will not be able to fulfill its contractual obligations under such contract Outperform Solutions B.V. has concluded with such customer or will only be able to fulfill those obligations partly. Please note that this may have adverse consequences both for the customer in question and Outperform Solutions B.V.


ACCESS TO PERSONAL DATA

Who will be able to access Your Personal Data?

Your Personal Data will be made available to those employees working at Outperform Solutions B.V. that are responsible for customer and marketing communication. This includes Outperform Solutions B.V. marketing staff, presales, and sales personnel and may include service managers and other service personnel for existing customers.

In addition, Your Personal Data may be made accessible to Outperform’s service providers or other vendors Outperform Solutions B.V. uses in maintaining the customer register (such as the CRM service provider used by Outperform and hosting providers) for the purpose of providing such services to Outperform Solutions B.V. as well as Outperform’s sales agents and other partners involved in Outperform sales and marketing activities.


STORING THE DATA

How long will Your Personal Data be stored and processed?

Your Personal Data will be processed:

in case of an existing customer relationship, as long as it is necessary for the purposes of the customer relationship with the customer whose contact person You are; and

in case of prospective customers, as long as there is a legitimate need for Outperform Solutions B.V. to keep the data for marketing and other communication purposes.

Outperform Solutions B.V. will periodically (and at least on annual basis) review the contacts in the customer register in order to make sure that Personal Data is kept only when it is necessary for the above-mentioned purposes. Outperform Solutions B.V. will keep the data only as long as we have a meaningful business contact and will remove Your Personal Data once it is no longer necessary to keep it. Also, Outperform Solutions B.V. will remove Your Personal Data in case You object to processing and ask for the removal of the data based on applicable legislation.


THE EXERCISE OF YOUR RIGHTS

What rights do You have and how can You Exercise those rights?

You have the right to access Your Personal Data processed under this Privacy Policy. You have the right to request correction and removal of Your Personal Data. In case you want to exercise these rights, please contact the contact nominated above in this Privacy Policy.

In addition, You have the right to request restriction of processing of Your Personal Data and to object the processing on grounds provided by the applicable legislation. Please contact the contact person nominated above in this Privacy Policy for additional instructions.

You also have the right to lodge a complaint with a supervisory authority in case You think that Your rights have been violated. You may choose to lodge a complaint with a supervisory authority in the EU Member State of Your habitual residence, place of work or place of the alleged infringement.


DATA SECURITY

We are committed to keeping Your Personal Data safe. Outperform will implement appropriate technical and organizational measures in order to ensure sufficient data security. Sufficient security measures are put in place in order to prevent unauthorized access to and manipulation of Your Personal Data. This includes restricting access to Your Personal Data to the persons described in this Privacy Policy (see the section “Access to Personal Data” above) and hosting Your Data with a service provider that is able to demonstrate an adequate level of data security.

We take appropriate steps to address online security, physical security, the risk of data loss and other such risks taking into consideration the risk represented by the processing and the nature of the data being protected. Also, we limit access to our databases containing personal data to authorized persons having a justified need to access such information.